There's something fulfilling about having guests on a podcast but let's face it, there needs to be more balance between the benefits to the host, guest, and audience.
In this episode, I discuss the advantages and disadvantages of having guests on your podcast. Who does it benefit? How can you make guest episodes more beneficial for all involved?
If you currently interview guests on your podcast or considering it, this episode is for you.
Key Takeaways:
Guest Interviews Can Be Beneficial but Require Strategy (02:30)
• Guests on your podcast can build connections, provide fresh content, and bring diverse perspectives.
• Should align with your show’s goals and truly benefit your audience.
Guest Interviews Often Benefit the Guest More Than the Host (08:45)
• Many guests use podcast appearances to promote themselves or their products.
• If a guest doesn’t share the episode with their audience, the host shouldn’t waste time promoting it either.
Solo Episodes Help Establish the Host as the Expert (12:10)
• Balance guest interviews with solo episodes to establish credibility.
• Consider formats like roundtable discussions instead of simple Q&A interviews.
Pre-Interviews Help Filter Guests for Better Fit (18:20)
• A 15-minute pre-interview can ensure the guest aligns with your show’s purpose.
• Hosts should only invite guests who value the opportunity enough to share the episode.
Avoid Adding Guests to Your Email List Unless It’s a Mutual Fit (22:45)
• Many guests are only interested in promoting themselves, not engaging with your podcast long-term.
• Only add guests to your email list if they are genuinely interested in your content.
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👉Helpful Resources:
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