Philippa Gamse, a digital analytics and strategy consultant, discusses the importance of analytics in running a business. These valuable insights apply to podcasting as well.
Analytics provide insights into customer behavior, content consumption, and marketing effectiveness. They help businesses make data-driven decisions and optimize their communication with customers.
Philippa emphasizes the need to understand customer habits and preferences, leverage older content, and continuously improve the user experience. She also shares case studies and offers a free ebook with hidden gems in analytics.
Overall, analytics play a crucial role in boosting sales and increasing your influence.
Check out more tips and strategies to start and grow your podcast: https://bit.ly/4h9Of5K
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Tools of the Podcast Trade discusses the tools and strategies we use in podcasting to help you start and grow your podcast, through tips, expert interviews, and product reviews.
