If you're a blogger you are most likely familiar with keyword research and search engine optimization (SEO). But as a podcaster you might wonder how you can use keyword research for SEO to boost your podcast.
The keyword research process is a critical step in the content creation process. It helps you define what your content is about, find related keywords, and understand the competition for those keywords. But it's also a complex and nuanced process that can be difficult to get right.
Brandon Leibowitz runs SEO Optimizers, a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc.
In this interview, Brandon shares his tips and strategies on how podcasters can use keyword research for SEO to grow their audience.
Takeaways:
02:13 SEO explained
03:20 How to use keywords correctly
04:10 Google keyword planner
07:51 Build credibility with Google ("know, like, and trust" ) through backlinks
09:19 Use social media marketing to get more visibility, more awareness and more exposure
13:53 Diversity your presence online. Don't depend on one platform to sustain your podcast business.
16:00 Differentiate yourself from others by discovering your niche.
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This podcast was recorded using Riverside.fm: https://bit.ly/3PDRapB
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